The town of Troyan is located in the centre of the Stara Planina (The Central Balkan Range). The town is situated in 160 km north-east of Sofia and 120 km north-west of Plovdiv. Troyan has a population of 22,000 people. It is famous with its plum brandy (rakia) production and every year in September it celebrates the Plum Festival. The festival is dedicated especially to the cultivation of plums and distillation of plum brandy.
Archaeological excavations of the Troyan region have revealed that the area was a Thracian settlement as early as the 11th-10th centuries BCE. The name Troyan comes from the Latin name for the Roman road through the area – Via Trajana. Along this stretch of the Roman road more than 20 fortresses have been discovered.
During the first half of the 19th century, several handicrafts experienced rapid growth in Troyan. Such were weaving, blacksmithing, and tanning. Pottery workshops also flourished, and the Troyan school of ceramics came to be highly regarded.
One of Troyan’s major attractions is its museum dedicated to folk art and traditional handicrafts. The museum exhibits artisans’ skill, along with their original tools and photographs. They are illustrating techniques employed by ceramicists and metalworkers.
Some 7 km from the town of Troyan is the National Collection of Handicraft and Folk Art in the village of Oreshak. The collection’s 9 exposition halls display unique works created by masters from every cultural region in Bulgaria.
Near Oreshak there a very large monastery, the Troyan Monastery “Assumption of the Virgin.” Of particular interest is The Assumption of the Blessed Virgin Church at the monastery, with murals by Zahary Zograf (1810-1853).
In the village of Cherni Osem, roughly 12 km from Troyan, there is an interesting museum dedicated to natural history. The collection includes almost every animal species found in the Central Balkans. The displays are divided into mammals, reptiles, birds, amphibians, fish, and so forth.
Troyan is also a convenient starting point to hike the trails in the Troyan Balkans.
The Troyan region is a preferred destination for those interested in hot springs. The villages of Chiflik and Shipkovo are both plentifully endowed with such springs.
There are many kinds of accommodation in Troyan and the surrounding area – hotels, villas, and guesthouses. The region’s dining facilities offer diverse possibilities to sample both the local cuisine and national dishes.